September 14, 2021 5 min read

When it comes to clothing items, t-shirts are probably the most universal. Almost everyone wears them, regardless of their age, gender, and culture. They're a staple in casual wear, but they also make great gifts and marketing items. 

For example, you may want to create a custom t-shirt as a unique fashion piece for yourself, as a gift for someone, or as a way for you and your co-workers or friends to show that you belong to the same group. You may also want to promote your brand by designing a logo and a slogan for your company and then selling those t-shirts while also encouraging your employees to wear them.

If you want to create a custom t-shirt, your design opportunities are almost endless. You can choose from many colors, prints, patterns, and types of material, keep it fun and cool by putting a print on both sides, or keep it simple by choosing a minimalistic design.

You can also put a quote or another form of writing in the font of your choice. Then again, you probably wonder how much you'll have to pay for all that. The answer is not that simple - in reality, there are several factors that influence the price of your custom order. If you want to find out what they are, keep on reading.

Quality

Whenever you order custom shirts, you should pay attention to their quality - most importantly, the material they're made of. This factor will greatly influence the final price. Obviously, worse quality means lower cost, but it most likely will negatively affect customer satisfaction.

Typically, people order cotton t-shirts, performance t-shirts, or tri-blend t-shirts. Here's how much you can expect to pay for each type:

  • 100% Cotton T-shirt: between $6.25 and $10.
  • Performance T-shirt: between $8.85 and $12.50.
  • Tri-Blend T-shirt:between $8.25 and $12.25.

Decoration

If you want to order a custom t-shirt, you'll have to choose a way in which the custom part is incorporated. Typically, you'll have several options:

  • Traditional screen printing. It's the most popular option recommended to use on the vast majority of t-shirts sold online. It's also the most efficient and cost-effective way to create custom designs on a t-shirt.
  • Heat transfer.It is used for a very low quantity run, and it's usually not expensive. However, it's also not the most durable.
  • Embroidery. This process involves forming decorative designs with hand or machine needlework. Not everyone likes the feel of embroidered decorations, and the process is more expensive than screen printing.
  • Sublimation. This process utilizes heat to transfer dye into the fabric, with colors and images dye-sublimated onto transfer paper. However, it's quite expensive, and it works for limited materials only.
  • Direct to garment (DTG).It's a process of printing on textiles with specialized aqueous ink jet technology. It works amazingly on cotton shirts, but the cost is higher than in the case of traditional screen printing.

Quantity

One of the most crucial factors that can impact the price of your order is quantity. It will, of course, depend on your needs. If you want to order a t-shirt for yourself or create a custom design for your friend's birthday, one piece of clothing will do, and you can expect to pay a standard price, including the shipping. However, the most cost-effective solution is to order in bulk. This way, you'll have more t-shirts, while shipping costs remain relatively low.

Some companies also offer special deals, such as "Order X t-shirts, get one free" or "Order at least X t-shirts and get free shipping," and so on. These deals are great if you want to order a large number of t-shirts for your friends, family, or co-workers, or if you want to put them up for sale. It's a great way to ensure that you pay the least amount per item. As the rule states, the more you buy, the more you save.

Extra Features

Obviously, t-shirts with a simple design are the cheapest. However, the point of designing a custom t-shirt is to make it original and unique. You won't have to pay much for a white t-shirt, but then again, nobody will consider it a cool gift or a great promotional material for your brand.  So, if a simple t-shirt costs between $20 and $30, here's what you can expect to pay for some extra features that will make your custom design stand out from the crowd:

  • Ink colors. Companies typically charge for printing with several ink colors. Usually, you'll have to pay $2-3 more for using two or more colors. It can work in your favor, but the best thing you can do is keep the design simple yet visually appealing - unless, of course, you want your apparel to be loud and colorful.
  • Design. This one is a bit tricky. You may want to customize your t-shirt with the help of prints, fonts, and other templates already provided to you by the company of your choice and check their respective pricing. However, you may also prepare the design on your own, such as graphics, quotes, or pictures. Ultimately, keep in mind that the more complicated the design, the higher the price will be.
  • Print.If you want to keep the price as low as possible, have your design printed on one side only. If you want to have it printed on the front and on the back, expect the final amount to be higher by about $5 per t-shirt.

 

Shipping

The shipping costs contribute to the overall pricing to a great extent. Depending on your location and the time of delivery, you can sometimes pay a hefty price. As such, you should be mindful of where the company you want to place your order is located, and you should avoid express delivery to reduce the costs.

Still, some t-shirt design companies offer free shipping or other seasonal deals. However, those shipping costs will usually be incorporated into the costs of your desired product. As a result, it might actually be cheaper to buy t-shirts and pay for shipping separately - but it's not always the case. If you want to know for sure, calculate carefully and compare your options.

T-Shirt Pricing Tips

These are the most important factors that can directly affect the price of your custom t-shirt order. Below, you'll find useful tips on how to keep the costs as low as possible.

  • Keep it simple - use 1-3 colors in your design.
  • Print on one side of your t-shirt and keep the other one plain.
  • Look for discounts and free shipping deals but don't forget to compare the prices of the company of your choice with its competitors.
  • If you can, order 10 or more t-shirts to receive bulk discounts. The more products you order, the cheaper they'll be, and you will pay less for delivery in the long run.
  • Plan your order well and avoid express delivery services.

Final Thoughts

As you can see, there are many factors that can influence the total price of your custom t-shirt. You can expect to pay more or less, depending on the quality of your product, extra features like writing or prints, shipping, and the number of t-shirts you want to order.

 However, keep in mind that t-shirt pricing may also differ depending on the season - if you're about to make a big or otherwise important order, look for various deals and sales to lower your costs. Additionally, remember about our t-shirt pricing tips - these will help you keep the final amount as low as possible.